The Amazon Rainforest
Rainfloresta products are authentically Amazonian. Our company's philosophy is based on a very correct set of principles in four distinct areas: social, economic, ecological, and cultural. When you shop Rainfloresta, you shop for the restoration and the preservation of the rainforest.
The preoccupation with the development of the Amazon region, through the development of an income generating activity for regional populations, respects the Amazonian people's way of life.
The Amazon has always held great fascination due to its rich biodiversity and the exuberance of the largest tropical forest in the world. An important part of this scenario is occupied by populations that live in this region: indians, caboclos, and ribeirinhos (riverside people). Rainfloresta values the regional population. Without them, the richness of the forest loses its significance.
Social
Behind each Rainfloresta product there is a creative population that works not only for material survival, but to live in perfect harmony with nature and strengthen their culture.
Rainfloresta involves various indigenous and riverside communities in the development of our products. In partnership, they supply us with their knowledge of Amazonian plants. Benefits to these communities include the generation of income in a manner which respects their way of life and which does not subject them to industrial routines.
Economic
The cultural diversification that forms the Amazonian man or woman has not always been respected or valued. Some examples of this are the caboclo (someone who is half-white and half-Indian), and the uncontrolled exploration of our natural resources. All this has affected, and still affects, the development and the quality of life for the Amazonian population.
Rainfloresta restores and attributes economic value to various species that you rarely hear of, such as priprioca, patchouli and casca preciosa. Raw materials that had been previously ignored are now important to the productive process.
Cultural
The Amazon is an inexhaustible source of legends and extraordinary myths. The habits, rituals and customs of the Amazonian express all the cultural richness of the regions.
Through our packaging we are restoring the millenary knowledge of the indigenous and the caboclo traditions. They are miniature replicas of objects that are part of the day-to-day life of native communities. Without imposing models, we preserve the cultural identity of the Amazonian populations. It is a unique opportunity to give value to those who have been forming, since the beginning of time, our essence.
Ecological
The environment awareness of the forest population, incorporated to the need of sustainable development, motivated Rainfloresta in their search for an economic activity which is non-predatory, socially just and ecologicall correct.
Our products translate our ecological concern for utilizing raw materials without harming nature. We utilize tree barks, seeds, roots and leaves that are perfectly renewable, and which, when extracted, do not harm the environment.
